做外贸WhatsApp是常用的工具，用好了事半功倍，但是也有已读不回甚至被拉黑封号的可能。因此我们要做好话术的表达，话术不是套路，而是有策略的专业表达。我们精心梳理出这份覆盖各行业、适配各场景的WhatsApp话术包。它宛如一把精准的钥匙，助力你在交流伊始便巧妙破冰；又似一台高效的引擎，推动你实现业务的高效转化！
一、通用开场白话术（适合多数行业）
核心：专业、简洁、表明来意、提供价值
1.简洁直接型
“Hi
Client Name
, I’m
Your Name
from , a supplier specializing in . May I ask if you’re looking for new partners in this field?”
适用：初步接触，信息较清晰的目标客户。
2.价值吸引型
“Hello, I noticed your company specializes in . We’ve helped similar businesses reduce costs by about 15%. Would you be open to a brief introduction?”
提示：用数据或解决方案吸引注意，而非单纯推销产品。
3.轻量问句引导型
“Hi there, quick question—are you currently sourcing
产品类型
优点：压力小、回复门槛低，容易获得“Yes/No”类回应从而继续对话。
二、分行业话术参考
1. 家居/家具（Home & Furniture）
“Hi , I saw your designs online – really impressive! We support OEM manufacturing for furniture with over 15 years of experience. Can I share some of our catalog with you?”
话术重点：设计、材料、环保、定制化。
2. 机械设备（Machinery & Equipment）
“Hello, we specialize in
设备类型
with CE certification. Are you looking for reliable and certified machinery suppliers at the moment?”
话术重点：效率、稳定性、售后、技术支持。
3. 服装纺织（Apparel & Textiles）
“Hi, I’m from , a garment manufacturer in China. We work with brands like
知名品牌名，若可提及
. Can I send you our latest product range?”
话术重点：面料、工艺、时尚趋势、MOQ，最好能关联知名品牌。
4. 电子产品（Electronics）
“Greetings! Are you currently sourcing smartphones/accessories? We provide ODM/OEM services with competitive MOQs. Would you like to see some options?”
话术重点：突出定制能力（ODM/OEM）和起订量（MOQ），认证、参数、兼容性、稳定性。
5. 灯具照明（Lighting）
“Hi , I’m from . We offer innovative LED lighting solutions with 50,000 hours lifespan. Interested in energy-saving products?”
话术重点：强调产品寿命、节能等核心卖点。
6. 建材（Building Materials）
“Hello, we are a supplier of
建材产品
. Many contractors in
客户地区
choose us for quality and price. Can I quote for you?”
We provide detailed CAD drawings and installation manuals with every shipment. Our technical team is also available for online conferences to guide your construction team if needed.”
话术重点：提及客户所在地区，增加贴近性和可信度，标准、强度、耐候性、安装。
三、跟进/回复常见场景话术
1.若客户询问：“Are you a factory or trader?”