有时候，我们很难判断自己是在“正常推进”，还是已经在“逼单”了。
尤其是在 WhatsApp 上聊客户时，越想成交，越容易让对方觉得有压力。
下面我用几个实操案例，帮你对照看看。
案例1：典型的“逼单”
你：Hi, did you check the price I sent?
对方：Yes, I saw it.
你：So, can you place the order today?
对方：I need some time.
你：How much time? Tomorrow ok?
聊天气氛马上变冷，对方开始慢慢不回了。
改成这样：轻松过渡
你：Hi, did you check the price I sent?
对方：Yes, I saw it.
你：Great! By the way, I remember you mentioned your shop is near the airport? Must be busy these days?
对方：Yes, many tourists are coming.
你：That’s good news. This light might actually fit well, because tourists like things compact and easy to carry.
对方：Oh really? That’s interesting.
不是催单，而是把对话带回到“对方的生活场景”，自然过渡到产品价值。
案例2：过度推销
你：This LED light is very cheap, very high quality, very useful.
对方：Ok.
你：So, do you want 500 pcs or 1000 pcs?
典型的“选择题”逼单，对方只会退缩。
改成这样：营造“被理解”
你：Many people like this LED light because it can be charged with USB, no need to worry about batteries.
对方：That’s good.
你：I guess your customers probably prefer practical things too, right?
对方：Yes, they always look for easy-to-use items.
你：Exactly. That’s why this model is quite popular.
对方会觉得“你理解我”，而不是“你逼我买”。
案例3：气氛全是交易
你：Please confirm the order soon, otherwise the price will change.
对方：… （冷场）
改成这样：像朋友，不像推销
你：Just a note, sometimes shipping costs change quickly. Don’t worry, I’ll let you know the best option when you’re ready.
对方：Thanks, that helps.
语气是“替对方考虑”，而不是“给对方压力”。
总结：怎么避免在 WhatsApp 上“逼单”？聊生活：从产品跳到对方的日常，让氛围自然。少用选择题：别问“买不买”，而是问“你的客户是不是喜欢……？”先共鸣，再推荐：先理解，再顺势提到产品。留空间：别天天追问，客户才不会觉得被催。
